By Dustin Brock 
Content Marketing has become a fast-growing industry. Various content marketing tools have become prevalent over the period. While human expertise plans a strategy to channel content marketing in diverse fields, content marketing tools, on the other hand, help to speed up the results. Content marketers can easily delegate multiple functions to these content marketing tools. From optimization to analytics, various tools streamline the process of content marketing.
This article will help you understand the most useful content marketing tools prevalent in 2023. These tools are truly helpful in boosting the strength of marketing. From research to content management, the utility of these tools is diversified to a great extent. Let us explore the specific features of these tools individually and understand what value these tools can bring to your content marketing business.
Keyword FX
KeywordFX is the best tool for recommending keywords. It strengthens the probability of finding the most searched keywords. It analyses the preferences of the customers and accordingly filters the target words in no time. The keywords generated through this tool can be profitably incorporated into your content to maximize pay-per-click performance.
Features
- It helps to filter the appropriate keywords for a specific niche.
- It organizes keywords and modifiers.
- It allows you to download a .csv file of the results.
- It is easy to copy and paste your research results.
Pricing: Free
Monster Insights
Monster Insights is indeed the most popular Google Analytics plugin. It is primarily used for WordPress. It helps to track the performance of the online content. This is the best tool for professionals who are willing to expand the real-time analysis of websites. This content marketing tool helps to connect with the audience through powerful affiliate marketing. It generates user-friendly reports to understand data trends.
Features
- It controls the performance rate easily.
- It establishes reliable outbound and affiliate links.
- It helps to track the functioning of Google AdSense.
- It is best for generating reports on time.
- It is easy to download data-related statistics.
Pricing: Free for Basic Plan and USD 9.99 monthly for Premium Plan.
Ceralytics
If you are searching for an artificially intelligent platform to find marketable content, then Ceralytics is the best go-to tool. It is cloud-based. It is equipped to extract deeper insights. It helps to understand how audiences consume online content. It provides a current impact score that depicts the top-performing topics of your blog. It goes through various topics across multiple industries to find the perfect content.
Features
- It helps to find difficult opportunities
- It bridges the gap between the audience’s demand and the editor’s style.
- It is intelligent to capture the latest market trends.
Pricing: Customizable
WebFX Readability Test
This is the easiest content marketing tool to write readable content. It evaluates the readability of your content based on well-defined metrics. It helps to test the entire content with a single click. The users simply need to copy and paste their text. This tool generates the readability index and provides suggestions to enhance content delivery to audiences.
Features
- It allows to test multiple webpages in one go.
- It generates gunning fog score, the SMOG Index, and the Coleman-Liau index.
- It is intelligent to adjust the tone and delivery of the content based on the niche.
Pricing: Free
Hemingway Editor
Hemingway Editor helps improve the quality of content. This is the most notable tool to remove errors. It helps to detect complicated sentences and suggests simplifying them. It highlights the excessive content as well. Users can also remove grammatical errors with this tool. It comes with an easy user interface.
Features
- It detects complicated content.
- It facilitates the delivery of content.
- It is compatible with every operating system
- It is multi-functional
Pricing: Free for Basic Plan and USD 12 for the Premium Plan
Copyscape
Copyscape is the best content marketing tool for detecting plagiarized content easily. It thoroughly analyses the content and locates similar content online. It helps to upload specific and unique content. Content marketers rely on Copyscape to prevent duplication. It maintains a huge database to discover every sort of plagiarized content.
Features
- It offers credibility to the users.
- It helps to discover similar content easily.
- It is a budget-friendly tool.
Pricing: USD 0 for Basic Plan, USD 4.95 for 10 pages, and USD 0.25 for 500 pages.
CoSchedule Headline Analyzer
This is an excellent tool to create eye-catchy headlines. It develops headlines according to the content’s style, note, and niche. The headings can be customized. It also evaluates the readability of headlines. It takes into accord the characters’ length, style, and balance. The headings are optimized and help to attain a higher ranking in the search engine.
Features
- It scans the matching sources to avoid plagiarism.
- It establishes outbound links.
- It scans the content to detect basic errors.
Pricing: USD 0 for Basic Plan, USD 4.95 for 10 pages, and USD 0.25 for 500 pages.
WebFX SEO Checker
This is a user-friendly tool to identify the non-optimized content on a webpage. It enhances the placement and ranking on search engine platforms. It evaluates all the parts of the webpage and provides specific recommendations to improve the SEO for various heads, such as titles, page speed, and headers. It even helps to identify duplicate content.
Features
- It instantly updates the SEO score.
- It suggests to improve the performance of the website.
- It provides feedback on the structure of the content.
- It optimizes the URL.
- It is mobile-friendly.
Pricing: Free
Surfer SEO
This is yet another content marketing tool that can help improve the content’s SEO ratings. It channelizes traffic to increase data engagement. It also helps to generate optimized keywords. This tool is equipped to offer real-time feedback to improve the quality of the content. It alerts the users to reduce the frequency of words. It evaluates the keyword density and frequency of the content easily.
Features
- It is the best SERP analyzer.
- It helps to edit the content.
- It naturalizes the tone of the content for better delivery.
- It enhances the delivery of the content.
Pricing: USD 49
SEO PowerSuite
It is a powerful content analysis tool. It helps to improve the quality of the content. It keeps track of the competitive domains and notifies the latest changes. It connects the content to the backlinks easily. It also improves keyword research to boost the traffic on the website. SEO PowerSuite is the ultimate solution to incorporate the target keywords into the content.
Features
- It precisely ranks the website.
- It constantly tracks the competitive website.
- It enhances the performance of the landing page.
- It streamlines data.
- It schedules automatic SEO operations.
Pricing: Free for beginners and USD 299 for professionals annually.
Trello
It is the best content marketing tool that comprehensively tracks the content and even schedules its release. It helps to organize the search and its incorporation into the data. It enhances the readability of the content easily. This tool is the best way to map the strategy of data release. It enhances the SEO ratings of the content easily. It deploys innovative methods to deploy the results on time.
Features
- It tracks the group activities.
- It automatically updates the data.
- It boosts the efficiency of the plugins.
- It provides access to customizable templates.
Pricing: Free
Evernote
This is a useful and the best content marketing tool to decide the timing of content. It automatically updates the content. It monitors the dashboard and, based on the traffic scalability, meets the deadlines. It notifies the admin when the content has to be uploaded and at what frequency. It also helps to ensure the clarity of the content on the webpage.
Features
- It is possible to access multiple devices through this tool.
- It helps to remain organized and productive.
- It schedules the uploads.
Pricing: Free for beginners and USD 69.99 for professionals monthly.
MarketMuse
This is the best content marketing tool to constantly compare your content with your rival’s. This tool is important in boosting SEO rankings by identifying content gaps. It rates the uniqueness of content and accordingly upgrades the ranking on search engines. It generates keyword suggestions and recommends the desired keyword density and search volume.
Features
- It helps to build quality links.
- It tracks the SERP rank.
- It enhances the visibility of data.
- It provides long-tail keywords and intelligently analyses the content.
Pricing: Free for beginners and USD 600 for professionals monthly.
Google Analytics
This is one of the most helpful content marketing tools. It helps to monitor the performance of content online. It evaluates the competence of the target audience and accordingly generates keyword suggestions. It allows the users to track their activity and recommends constant changes to boost competitiveness. It increases the user flow and on-site visits. This tool is the best for undertaking organic research.
Features
- It concludes customer feedback.
- It generates multiple reports.
- It helps to precisely define goals.
- It helps to improve market strategies.
Pricing: Free
Ahrefs
This tool helps to improve the website and increases rank on search engines. It evaluates the website’s health by predicting visibility, traffic, and SERP positioning. This tool scrutinizes the URLs, content links, and every aspect of the website. This tool helps to compete against rivals through extensive research.
Features
- It audits the content of the site.
- It explores duplicate content.
- It searches organic keywords for a better rank.
- It tracks the latest ranks.
Pricing: USD 99 per month
Conclusion
The detailed description of content writing tools will help decide the type of tool one may require. Such tools help enhance the visibility of content online. These tools are easily available, even for beginners. It has become possible to achieve better results with these tools. They are powered by artificial intelligence. Their potential plays an important role in boosting rankings on search results. Such tools have become essential for digitally marketing your content.
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